Zintext vs. Competition (Kontera)

I take my work pretty seriously (stop laughing!!!), so naturally there comes a time to measure up to your competition. For ZinText, that would be other in-text advertising networks like Kontera. So recently I found an average publisher that by chance was running both Zintext and Kontera on the same page. Aside from being a little shocked the code was all working properly with the two competing for space, I got a unique opportunity to see my lil baby in action against arguably the best among the competition (certainly the biggest).

On the homepage, we both linked the word “Nokia” in the first paragraph since it was mentioned twice. Here is what their ad looked like:

Uh, No Xplode? which links to: http://www.toseeka.com/search.php?q=No%2BXplode?? I don’t even know what No Xplode is or why it’s $39.99, but this didn’t seem too relevant to me.

Here’s our ad, same page, same paragraph:

Now I am not knocking Kontera, I know first-hand how hard it is to match relevant keywords to relevant advertising and I am not saying my product is perfect, but come on.

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