WTF is myspace doing?
Was just reading about MySpace’s revenue woes on gawker and I was just amazed. Apparently their plan is
an ad network which lets his salespeople sell ads all over the Web, not just on MySpace and other News Corp. sites.The idea is to take what MySpace has learned about its own users and share it with publishers and advertisers, to better target ads. What behavioral insights Bain expects to garner from “thanks for the add” isn’t clear. But at this point the Fox Interactive Media Audience Network remains little more than a thought bubble
So I thought to myself, what would I do if I owned MySpace? Well, look at their top users. Mostly mainstream music acts, Models, etc. All people out there pushing a brand and making money through their profiles. So why not create an AdBrite type system where advertisers can buy ads on specific profiles, and MySpace shares revenues with the users? More traffic, happy advertisers, and happy users. You guys can just send the check to my PO box.
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