Google AdSense + DoubleClick = ???

I have always been a big fan of Google’s AdSense product, and I use it on a bunch of my sites. Early on I used other networks like Burst! or Fastclick/Valueclick, and even flirted with doubleclick for a bit. I always felt like I was kind of a sleazy webmaster by running those ads, you know the blinking ones that say “You have 16 messages waiting” and shit like that. I always preferred adsense because they would display ads that were relative to my content, not some random ad targeted to the lowest common denominator to harvest zip code submits. Sure, advertising like this will always exist because there is a market for it, just like P.T. Barnum told us.

So naturally I was bummed out when I heard about Google’s $3.1 Billion check for Doubleclick. And then I was even more bummed out when I saw this ad today:

For shame. On the good side, this opens the door for a lot of startups in the ad space. Surely someone can do better than this!

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