StumbleUpon Paid Ads Feedback

I have been using StumbleUpon’s Paid Ads for a few weeks now, and have some feedback.

Biggest thing: Budgets
Right now you can set a daily budget for all your ads, which seems cool but is really ineffective. This is compounded by some of the problems below and I will get into those. Yes I know you can in theory control this by using the # of visitors per campaign option, but is still not as effective as saying “spend $100 on this campaign per day.” This allows us to more accurately measure ROI using the SU program.

Setup vs options
When you set up a new campaign, you can only set destination url and one category. Once your campaign gets approved you can go in and add some paramaters like Country / State / City targeting and gender / age range of visitor. Cool, but why can’t I do that on setup? Also being able to select one category is really limiting. Why can’t I say show this page to people that have these 3 categories but NOT this one or show it to anyone who has any of these 3 categories? Seems pretty simple.

Let me know!
You have my email address, use it! Because of the manual approval process (which I understand completely, you don’t want spam/pr0n sites whatever), we have no idea when our campaigns go live. So you end up with a situation like I had this morning, where I had an old campaign in there that had run out of $$$ so wasn’t running. I added some new campaigns and then added some $$$ for them and went to sleep. When I checked them this afternoon the old campaign had resumed and sucked up most of my daily budget. So yeah its my bad for not pausing it, but at least let me know when campaigns are approved and start getting traffic. Also if I had a daily budget per campaign, this could be avoided.

Basically, I love SU’s ads program, $0.05 per semi-targeted visitor is cheap, and SU traffic is generally pretty good. I always average over 2 pageviews per user and under a 30% bounce rate. Pretty good no matter what your content is.

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