The Thriving Side of the Music Industry

Fast Company’s February issue has a great article on a quiet little company called Musictoday. Little may be kind of a misnomer because they help more than 700 artists connect with and monetize their fanbase. They provide end to end services for artists, including building their web presence, managing their fan club, and marketing their brand to their fans.

This is the kind of innovation the music industry needs, and we all knew it was just a matter of time before evolution reared its head. Suing your customers is not evolution, its regression and fear. In a time when all we read about is how the RIAA has sued another 800 file sharers and how record label after record label is losing money and going out of business, this story should be a shining beacon of hope that the industry is healthy. Because, after all, people want to buy their music. They WANT to support the artists they like.

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