Selling False Information

Had a conversation with a writer from Forbes.com who was curious about the stats of online music services. We chatted back and forth and she was asking why WinMX was so popular. When I responded that it wasn’t, she told me the data she had bought from NPD indicated the top 5 were WinMX, iTunes, BearShare, KaZaA, and LimeWire. No eDonkey, and gnutella broken down by program. Hmmm.. I took a quick pass at NPD’s site and came upon this text:

NPD MusicWatch Digital collects information continuously from the PCs of 40,000 members of NPD’s online consumer panel, balanced demographically to represent the online population.

Not exactly rocket science. So my question is, how loud do you have to yell about your “credible information” before someone will buy it? Sheesh, I guess people will buy anything these days if you tell them its true.


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Comments

Isn’t it amazing that in this day in age, old thinking and methods exist.

Do they not know that almost any information can be cross-checked to death living in the age of information….

HAHAHAHAHA
DIE DINOSAURS DIE!!!!

Cheers!

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